LobbyCRE built technology for commercial real estate professionals. The product was strong. The market was ready. What they lacked was a systematic way to reach the right people at scale.
We launched the outbound campaign and 4 demo requests came in on day one. Not marketing qualified leads. Not expressions of interest. Demo requests. Three of those 4 demos closed. Revenue from cold email within 24 hours of the first send.
“The best part to me was just how FAST it was. We booked 4 demos on day 1 and closed 3.”
Day one was not a fluke. The outbound engine continued to produce. Consistent pipeline, month after month. Cold email became LobbyCRE's primary growth channel. The system eventually generated over $1 million in revenue through outbound alone.
The targeting was the key. CRE technology is a niche market. Generic B2B lists would have missed the right buyers entirely. We built property-manager-level targeting that found decision-makers who actually controlled technology budgets for their buildings.
Jeanne Klein ran sales at LobbyCRE during this engagement. She saw what the outbound engine could do firsthand. When she later joined VeriFast as Chief Sales Officer, she brought Autopilot Growth with her.
VeriFast went from $18K to $950K MRR. Same methodology, different market, same results. When the person running your sales operation trusts the system enough to bring it to their next company, that tells you something that no case study metric can.
LobbyCRE sold to commercial real estate professionals. The targeting identified property managers, brokers, and building owners who matched the ICP. Not generic company lists. Property-level precision.
The campaign produced 4 demo requests on the first day of sending. Three of those demos closed. From zero outbound to revenue in 24 hours.
The initial success was not a fluke. The engine continued to generate over $1M in revenue through cold email alone. Consistent pipeline, month after month.
Jeanne Klein ran sales at LobbyCRE during this engagement. The results were so strong that when she moved to VeriFast as Chief Sales Officer, she brought Autopilot Growth with her.
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