$18K to $950K MRR.

VeriFast had built their AI-powered tenant screening platform with their first customer and started getting traction. They'd raised an initial round, hired a sales rep, and started going to trade shows in the US. Revenue was around $18K MRR. But the founding team was spending most of their time on manual prospecting and conferences instead of building the product.

They needed a systematic way to reach property managers at scale. Jeanne Klein came on as their head of sales, and she brought us in to build the outbound engine.

We wrote 20+ messaging variants and threw them at property managers to figure out what resonated. We tested intent data and abandoned it when it made no difference. Then we methodically segmented the entire market: third-party managers vs owner-operators. Unit count tiers (500 to 25,000 units was the sweet spot). Geographic markets. Which PMS they were running, because Yardi integration blocks meant we had to segment by platform to actually close deals.

We pulled data from ALN, Apollo, and multiple industry databases to build the targeting. Infrastructure on VeriFast's own domains, not rented, not shared. Copy that was five sentences, not five paragraphs. A specific observation about the prospect's situation, and a question. No decks. No case studies in the email.

The first year, we roughly 10x'd the company. Then VeriFast hit 250% growth for three straight years. From $18K to $950K MRR. The outbound engine became the primary growth driver, and the pipeline compounded as the targeting got sharper and the data got richer with every campaign.

They tried throwing four or five additional sales people at it later, industry insiders with huge networks. Most didn't last. Today, two reps are crushing it with the system we built. You don't need more headcount when the engine works. VeriFast is still a client today.

The outbound system didn't just generate customers. When VeriFast needed to raise capital, we scraped every angel investor in the country, filtered by PropTech and real estate investment history, and ran the same outbound engine against them. Over 100 angel investor meetings booked, $500K raised, with $0 spent on fundraising marketing.

But it went further than pipeline. We hired the onboarding team when Jeanne couldn't keep up with the volume of new customers. The person we fought to hire, Becca, is now VeriFast's COO. We built out the data operations team using cognitive assessments, cutting hiring costs by roughly half while doubling accuracy. We overhauled the site, the decks, the positioning, and set up the leadership meeting structure. Same engine, different problems, all solved.